“This approach brings fun and energy back to what can become the grind of selling.”
“This book will revolutionize your sales organization’s relationship with your customers.”
“Jones and Welch have truly “hacked” into customer behavior and understand deeply that the real protagonists in business are the customers, themselves!”
Learn more about your client, their business, and their customers. This stage focuses on real, living, breathing people. Data is important, and Design Thinking uncovers the human element within the data.
Use discoveries to form insights: interesting points of view that can lead to new solution ideas.
Use visuals and storytelling to co-create with your client and drive deal velocity.