How to Use Design Thinking in Sales Discovery as published in Quotable, by Salesforce
“This approach brings fun and energy back to what can become the grind of selling.”
“This book will revolutionize your sales organization's relationship with your customers.”
“Jones and Welch have truly “hacked” into customer behavior and understand deeply that the real protagonists in business are the customers, themselves!”
“A solid framework and tools, they take the sales challenge seriously yet their writing is delightful and to-the-point”
“Sell by Design is the only training we have done that we can directly correlate to increased pipeline that turned into increased bookings. It was highly measurable and added millions of dollars to the top line.”Will Anastas Senior Vice President, Salesforce
Learn more about your client, their business, and their customers. This stage focuses on real, living, breathing people. Data is important, and Design Thinking uncovers the human element within the data.
Use discoveries to form insights: interesting points of view that can lead to new solution ideas.
Use visuals and storytelling to co-create with your client and drive deal velocity.